Find the email list provider that is right for you and build email lists to reach your ideal business buyer and decision maker.
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Many mailing list suppliers will generally have a minimum charge of around $500 Others minimum may be based on the number of contacts purchased.
Yes! Keeping your list costs low will not only save you money, but also play a role in shaping your ROI equation.
Direct Mail lists can certainly hone in on your ideal future clients, and provide a great means of strategically getting in front of buyers.
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This may sound silly, but you should always have 100% access to see, use, and audit every contact. If you are not able to see the contacts, and have no level of transparency in the process, we call this blind faith.
There is always fluidity in the B2B marketplace and no list will be perfect. People change jobs, retire, are promoted and business are bought and sold. A savvy list buyer will have no tolerance for a stale list, and has been bought and sold repeatedly.
We always feel comfortable partnering with vendors who guarantee their product. Always ask about the guarantee, and then decide if it makes sense. Does the guarantee ensure that you receive what you expect the first time, or does is simply mean they will replace 50% bad contacts, with another list of contacts that will also be 50% bad.
Yes! Keeping your list costs low will not only save you money, but also play a role in shaping your ROI equation, and increase campaign driven revenue. While remaining extremely mindful of cost, never sacrifice quality for price. An inaccurate, old or stale Direct Mail list will cost you in waste and opportunity, and you will be reminded of this as your Postal Carrier returns truck loads of your undeliverable mail back to you. An inaccurate, old or brokered Email list will often cost you ten times what you paid for each good, accurate and usable contact that you actually extract from the list.
B2B lists range is cost from as little as 10 cents to as much as $5.00 per contact. Most companies will offer tiered pricing and discounts for larger list purchases. Generally speaking, the lower of this range (10-15 cents) will represent a less current list, and you can bet on a level of inaccuracy and the associated frustration. And please save yourself from even entertaining the $99 for 1 million emails offers. Sure, they are seductive but never end well. The good news is you can certainly expect to find good, highly reputable, vendors with aggressive pricing, and meaningful guarantees and assurances without breaking the bank.
Direct Mail lists can certainly hone in on your ideal future clients, and provide a great means of strategically getting in front of buyers. Direct Mail lists are generally half the cost of Email lists, however trends in direct mail response have declined steadily over the past decade. Be sure to factor in the cost of design, printing and postage into your ROI projections.
Email Campaigns are low cost and provide significant added value that Direct Mail does not. Email campaigns are track able, and allow you to focus time and resources on those who show interest. The ability to drive inbound leads, as well as proactively follow up with the suspects, who read your email and as a result visit your website, is highly valuable to nearly all B2B marketers. Success with Email does not rely on a single event, but instead allows you to tweak campaigns, and create multiple touch points to engage and re-engage potential buyers.